So while food now routinely on offer in our supermarkets is impressively exotic, nutritionists and environmentalists are increasingly concerned that what we gain in choice and convenience we lose in health benefits, leading to a call for a drive back to eating food that is in season. It not only tastes better, but they contain ingredients that suit the body's needs for that time of year, such as summer fruits with their high fluid content.
Seasonal eating seems natural and instinctive - most people would agree, that comforting stews with root vegetables are better in winter than strawberries and ice cream.
It's a view shared by the ultimate back-to-nature cook Hugh Fearnley-Whittingstall who writes in The River Cottage Year: "… those who shop and cook in harmony with the seasons will get immeasurably more pleasure and satisfaction from their food than those who don't."
There is evidence to suggest that our bodies get more nutrition and benefits from certain fruits and vegetables at certain times of the year.
The closer our food has been grown to home, the less time it has spent on a boat, plane or truck. This is especially true in the case of vitamin C, which is notoriously unstable.
Sticking to nature's bounty, rather than the supermarket's, will ensure more variety and the chance to get nutrients tailor-made for the time of year.
"If you eat with the seasons rather than eating the same 15 things all year round, the variety will mean you end up with a greater range of nutrients in the body," argues Maria Griffiths, spokesperson for the Institute for Optimum Nutrition. "You get a completely changeable diet that is so much more beneficial than sticking to the same things again and again.
"Food allergies and intolerances are also less likely because you are not eating the same thing day after day."
We love the food rainbow - the colourful foods that will help us live longer and in better health.
Fruit and vegetables fall into five different colour categories: red, purple/blue, orange, green and white/brown. Each colour carries its own set of unique disease fighting chemicals called phytochemicals. It is these phytochemicals that give fruits and vegetables their vibrant colour and of course some of their healthy properties. Our plant-based lifestyle ensures that our body gets what it needs to be healthy just by eating a colourful variety of in season fruit and vegetables every day.