The Albany Woolly Bush (Adenanthos sericeus) is endemic to the south of WA around Albany.
It mostly grows as an upright, spreading shrub but occasionally takes the habit of a small tree up to 5 m (16 ft) tall. It has erect branches that are covered in short hairs when young, but these are lost with age. Flowers are red, and occur alone or in small groups, hidden within the foliage at the end of branches. The single red flowers appear in September and October and again in March producing copious nectar that attracts honey-eaters. It occurs in the vicinity of Torndirrup National Park as well as Two Peoples Bay Nature Reserve and Gull Rock, east of Albany. It is found in low woodland, shrub and heath-land on deep, sandy soils.
It is classified as "Priority Four - Rare" but not under threat, on the Western Australian Department of Environment and Conservation's Declared Rare and Priority Flora List. It was listed as "Endangered" under the Environment Protection and Biodiversity Conservation Act 1999 until its removal from the list in 2006.
The Albany Woolly Bush is considered an attractive garden plant for the colour and texture of its dense foliage. Its high tolerance of salt-laden winds makes it an excellent screen plant in coastal areas. In the South Coast Region, branches or entire potted plants are used as Christmas trees, since young plants are shaped like small pine trees but have a silky feel.
We have a large Albany Woolly bush in our garden and our joey's in care just love the new foliage.